SF Landmark, LLC | Sign & Display Company
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Blog

Jun 16

Executive summary, what we did on vacation

What better time to reboot the blog than now; the global pandemic pause in our usually insanely busy lives. We’ve done so many things since last post that it’s impossible to cover adequately, but here’s a few great highlights in post 1. Then I’ll follow on in post 2 with our view of the new world we find ourselves in…spoiler: it will need decoration!

We stayed up all night transforming 2 large office floors with walls and pillar wraps:

Digital wall covering
Did a big wall wrap with dimensional elements:

Stage decorated with custom wall vinyl

Several big window displays:

Window display lettering and graphics
Big window graphic at YBCA
Red vinyl logo in glass windows

Big rebranding at the YBCA:
Large wall graphic

Lots of colorful posters:
Kiosk with large format digitally printed posters

Some very difficult constructions like 5 layers of frosted acrylic and another 5 layers of painted wood for a large entryway dimensional mural.
Wall mural made of acrylic and wood.

Or this giant glowing “A” logo with the floating part
Dimensional Logo on stage

Some really big shows featuring a little of everything from superwide fabric to windows, walls, posters and floor graphics:
many hanging banners and floor graphics
Vinyl wrapped graphic Front of MP-7
Hall with special event graphic decoration.

But the biggest news was our expansion into grand format dye-sublimation fabric. In the past 3 years we’ve mastered the art and have produced miles of fabric for many of the biggest events and countless displays using SEG, pillow wrap and structure wrapping:
Stage background wrapped in dye-sub fabric.
Tilt-up wall wrapped with dye-sub fabric with added openings for monitors.
Rainbox structure wrapped in diaphonous fabric dye sub printed to create a rainbow.
Large lightbox with fabric face, dimmable.
It’s been a great run. Will this be the end? Stay tuned!

Feb 22

Zio Ziegler Art Cars

Our team has spent over two months developing, producing and wrapping 16 electric vehicles for our long time client City Carshare.

These cars feature no less than 6 different designs and are turning heads!

We shot this footage and City Carshare turned it into this fantastic video:

Car wrap video

ccs- car wrap

Oct 15

Critical Mass

A paper mache effigy about 5ft. tall carried on a bike through the streets

His Honor, The Williehead. A 5ft tall paper mache effigy of the guy who put Critical Mass on the map.

Since I am big on bikes, mostly to get around in this crazy city without dying of road rage, it was not long before I glommed onto the Critical Mass rides way back in 1993 (when dying by riding these streets was a much more common problem). It was the most creative and positive event I’d ever seen. What a joy to ride in the safety of numbers and take back the street for that one afternoon each month!

We hosted a lot of gatherings here at the sign shop. Built a lot of signs and props, including my most famous construction; The WillieHead; an effigy of Willie Brown Jr. the little Napoleon mayor who catapulted Critical Mass into worldwide fame by uttering his famous taunt after having his limo get stuck waiting for the Mass to pass though a traffic light, “I won’t allow this lawlessness in My City”.

That throw-down ended badly for him, and cost the City millions in lawsuits when it became a clarion call for citizens all over the state to come in for the monthly ride he promised he would shut down…or at least make it heel, (apply for a permit, follow an approved route) simply to defend this fundamental right. The number of riders was ridiculous, that old “ain’t no power like the power of the people” chant became a real live force of nature.

It’s been 20 years since, I don’t ride very often anymore and though it was always a problem having the odd adolescent use the safety in numbers to act up, apparently it’s much more common now, which isn’t much fun to be a part of and fun was always the bottom line at Critical Mass.

I dug up one of my old websites dedicated to Critical Mass issues on the Wayback Machine, since this is a sign shop blog, I have to share: How to build your own Williehead.

May 28

Environmental transformation

I love seeing a room come together. We did lots of stuff at this conference:

all the circuit board graphics and the podium logo
print and cut graphics
Cutout foam lettering, (mounted for clean and easy removal)
May 28

Lettering for Landmark

Here’s some lettering for our own brochure. Both the setup and the final for print:

They’re 1/2′ thick Gatorfoam with latex paint. Simple.

Feb 15

Center for New Music

This time we simply sourced the changeable lettering for their existing marquee.  Lettering-r-us!
Cool photo from http://instagram.com/p/kaGGwtrnFk/, cool new San Francisco Landmark: http://centerfornewmusic.com/ The Center for New Music, cool things will be happening there!

Feb 04

Dropbox Ads

We produced the props you see in these two spots, under the masterful direction of James Raymond and Dwane Platt. Check out the two 15 second Vimeos for sweet digitally printed cutouts that slide around and our first servo motor powered prop using Arduino. (Technical support by über geek and friend, Sean Brennan)

http://vimeo.com/84712331

http://vimeo.com/84712330

links grabbed from here: http://dribbble.com/shots/1391001-Dropbox-s-first-commercials

Jan 27

Franklin Bowles Gallery

Beautiful new gallery on Geary. Dimensional lettering and (barely visible from this angle) window vinyl.

Nov 25

And more wallpaper…

This is a simple pattern but was very carefully decided upon after many tests. It will be used on a set for a television commercial for a major computer provider. It is remarkable how much energy and attention to detail goes into these film projects.

Nov 23

Wallpaper

This is rolling off the press right now…and will be going on the wall of the library of the mansion in a couple days.

  • Blog: Executive summary, what we did on vacation

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